The Power of Geospatial Notifications: Better Visitor Experience, Higher ROI

In today’s fast-moving digital landscape, businesses and venues are constantly looking for new ways to engage visitors in a meaningful, timely, and non-intrusive manner. At Living Map, we are committed to enhancing the wayfinding experience, and our latest feature—Geospatial Notifications—does just that. Built into the mobile version of Living Map's digital mapping, this new functionality allows venues to deliver location-based messages to users as they move through the space.

What Are Geospatial Notifications?

Geospatial Notifications are discreet, context-aware messages that appear at the base of the map when a user enters a specific geofence. Unlike push notifications that can feel intrusive or disruptive, these messages integrate seamlessly into the user’s navigation experience, ensuring they receive relevant information without unnecessary distractions.

This feature supports various types of messaging, including:

• Marketing Messages: Businesses can use Geospatial Notifications to provide promotional offers or highlight key products. For example, a coffee shop within a shopping centre could offer a discount to users passing nearby.
• Informational Messages: Museums, galleries, and cultural institutions can share additional details about exhibits as visitors move through different sections or displays.
• Safety Messages: Venues such as airports or event spaces can use the feature to inform users about restricted areas, emergency exits, or temporary hazards.

How It Works

Geospatial Notifications operate using geofencing, a technology that defines virtual perimeters around real-world locations. When a user carrying a mobile device with accurate positioning enabled, enters one of these predefined zones, the system automatically triggers a relevant message. The notification appears subtly within the map interface, ensuring the user’s journey is not interrupted while still providing valuable information.

This functionality can be tailored to specific business needs. Clients can define geofences, set message types, and update content in real time, ensuring messages remain relevant and responsive to changing conditions.

Key Benefits of Geospatial Notifications

1. Enhancing the User Experience

By delivering useful, context-aware information precisely when and where it’s needed, Geospatial Notifications improve the overall visitor experience. Whether it’s a discount, an interesting fact, or an important safety alert, users receive timely updates without having to search for them manually.

2. Boosting Engagement Without Disrupting Navigation

Traditional notifications can often interrupt users, pulling them away from their intended task. Because Geospatial Notifications integrate directly into the wayfinding interface, they add value without creating friction, leading to higher engagement rates.

3. Driving Revenue for Businesses and Venues

For retailers and service providers, this feature offers a direct way to influence purchasing behaviour. By delivering promotions or special offers at the right moment, businesses can encourage impulse visits and increased foot traffic, ultimately boosting sales.

4. Improving Safety and Communication

In large venues where safety is a priority, clear and instant communication can be critical. Whether it’s directing visitors to an alternative entrance or alerting them to temporary hazards, Geospatial Notifications help venues maintain a safe and well-informed environment.

5. Optimising Venue Operations

By analysing the performance of notifications—such as engagement rates and movement patterns—venues can refine their messaging strategies over time. This data-driven approach ensures that content remains relevant and effective.

ROI: How Geospatial Notifications Benefit Clients

For venues investing in digital wayfinding, demonstrating a tangible return on investment (ROI) is essential. Geospatial Notifications provide value in multiple ways:

Increased Revenue from On-Site Retailers

Retailers and food vendors within a venue can directly benefit from location-triggered promotions, driving increased foot traffic and conversions. If a percentage of users take advantage of targeted offers, this incremental revenue can offset the cost of deploying and maintaining the digital wayfinding solution.

Higher Customer Satisfaction and Retention

Providing visitors with useful and timely information enhances their overall experience, leading to higher satisfaction rates and increased likelihood of return visits. For members-only venues or subscription-based attractions, this can directly contribute to improved retention rates.

Data-Driven Insights for Smarter Decision-Making

The performance data gathered from Geospatial Notifications provides valuable insights into user behaviour, helping venues refine their layouts, adjust messaging strategies, and better understand visitor movement patterns.

Getting Started with Geospatial Notifications

Implementing Geospatial Notifications is simple for venues already using the Living Map Platform. The feature can be configured to align with specific business goals, ensuring that the right messages reach the right audience at the right time. Our team provides full support in setting up geofences, crafting effective messaging strategies, and analysing performance data to maximise impact.

Final Thoughts

As digital engagement continues to evolve, Geospatial Notifications offer a powerful, seamless way to enhance the visitor experience while delivering measurable value to businesses. Whether used for marketing, information, or safety, this feature ensures that messages reach users in a way that is relevant, timely, and effective.

For organisations looking to enhance their venue’s digital experience, Geospatial Notifications represent a practical and innovative solution. To learn more or to see how this feature can work for your venue, get in touch with our team at Living Map today.