Dominic Hazlehurst
CEO
Dominic has 35 years of experience in the UK and USA in the fields of media and entertainment, along with brand and retail, focused on the digital proposition throughout and the pivotal changes it has driven over that period. His expertise spans commercial, supply chain, digital channel, retail, and operational leadership.
As a member of the Living Map board and executive team, his role as CEO encompasses business development, team leadership and investor relations, with a focus on expanding Living Maps’ presence in the digital mapping, wayfinding and technology landscape.
Phil Rae
Chief Product Officer
With over 20 years navigating the tech landscape, Phil has worn many hats: from CTO, CPO and Solutions Architect to Software Engineer and UX Consultant. His adventures have taken him across varied terrains, including Digital-out-of-Home, fintech, GIS, e-commerce, and even the legalised cannabis industry. At the heart of Phil's journey has been his passion for turning ideas into actionable technical solutions.
As a Living Map board member and part of the executive team, Phil has been instrumental in shaping the full product suite Living Map has to offer whilst ensuring that the processes and management are in place for successful project delivery.
Peter Asman
Chief Revenue Officer
With a track record spanning more than two decades, Peter stands as a trailblazer in the realm of smart technology. His insights into smart technologies, digital transformation, and their far-reaching implications across organisations and market sectors, such as retail, transport and government is a testament to his expertise.
As a member of the Living Map board and executive team, his role encompasses the strategic ownership of devising a robust "Go to Market" strategy, sculpting a global brand, and spearheading the dynamic drive for increased sales.
Nick Jeffery
Chief Operating & Finance Officer
With over 20 years of experience in the technology sector, Nick is a seasoned and results-driven Qualified Accountant with a proven track record of scaling businesses from the ground up—most notably taking a startup from £0 to £100 million in just four years.
Deeply passionate about delivering exceptional customer experiences, Nick excels at crafting commercially sound, mutually beneficial deals that ensure success for all stakeholders. Known for a sharp eye in identifying challenges and uncovering unexpected solutions, Nick brings a powerful blend of financial expertise, strategic thinking, and innovative problem-solving to every opportunity.
Elianne Arkwright
Delivery Manager
Elianne is an experienced Delivery Manager with a diverse background spanning manufacturing, media, and start-ups. With expertise in project and product management, she is renowned for her exceptional ability to execute tasks and motivate teams to achieve their goals.
At Living Map, Elianne oversees the positioning and successfully delivery of client projects, making her an integral part of the team’s success.
Nicola Keating-Bell
Sales and Account Manager
Nicola is a highly experienced professional with 16 years at O2Telefonic, specialising in Corporate Account management and implementation of new business. Nicola has gained valuable insights into effective strategies for managing and implementing new technologies. She is highly skilled in understanding the needs of different stakeholders and delivering solutions that align with their objectives.
At Living Map, Nicola handles lead generation and inbound sales. She guides a desk-based sales team and works on maintaining client relationships for the company’s growth. Nicola is known for her dedicated approach to achieving success through careful management, strategic sales, and building strong relationships.
William Lotter
Head of Technology
William holds a Master’s degree in Mathematics and brings a strong background in FinTech to his role at Living Map. Since joining the company nearly seven years ago as a front-end developer, he has worked across all areas of development, progressing into infrastructure, DevOps, and now leading the team as Head of Technology.
He is responsible for scaling Living Map’s architecture and guiding the development team, drawing on his broad technical experience to solve complex problems and design robust software solutions that support the company’s growth.
Iryna Jones
Finance Manager
Iryna has a background in business management and, after relocating to the UK, chose to focus her career exclusively on finance and accountancy. She now brings over 10 years of experience in the field, having worked with several UK companies both within finance teams and in a self-employed capacity.
At Living Map, Iryna supports cash flow management and oversees monthly management accounts, payroll, VAT returns, and a range of routine accounting and finance operations.
Angie Janik
Marketing Manager
Angie is a marketing and design professional with a degree in Graphic Design and a strong foundation built through industry-focused marketing courses. Over the past 4 years, she has worked with a variety of businesses, gaining hands-on experience across digital marketing, content creation and brand development. With a passion for storytelling and a drive to stay ahead of trends, Angie crafts strategies that fuse creativity with business impact.
At Living Map, Angie leads the company’s marketing efforts—driving brand recognition, supporting lead generation, and helping position the business for continued growth across multiple channels. Her versatility as a marketing generalist and her keen eye for design enable her to deliver campaigns that resonate with audiences and support commercial goals.
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