King’s Cross, renowned for its diverse mix of shops, cafes, bars and restaurants nestled within its cobbled streets and brick arches, aimed to optimise visitor exploration. The challenge was to provide seamless navigation and showcase the neighbourhood’s vibrant energy and diverse offerings while aligning with its brand identity.
Living Map collaborated with the King’s Cross Central Limited Partnership (KCCLP) to develop a digital wayfinding map accessible through the King’s Cross website. The map empowers visitors by offering real-time and customisable step-by-step directions, showcasing the diverse mix of facilities available, including picnic areas, parks, shops, restaurants, and bars. It ensures that residents, workers, and visitors can explore King’s Cross with confidence, making the most of their available time, discovering hidden gems and cultural attractions.
The Living Map platform seamlessly integrates into King’s Cross's customer experience strategy, serving as a pivotal tool for enhancing visitor engagement and satisfaction.
Living Map Solution:
Enhanced customer experience
The map empowers visitors with real-time, customisable directions, ensuring they can navigate King's Cross with confidence. By highlighting the diverse mix of over 100 shops, cafes, bars, and restaurants, visitors can effortlessly discover and explore everything the neighbourhood has to offer, enhancing their overall satisfaction and prolonging their stay.
User-interface
The user-friendly interface of the digital map caters to visitors of all demographics. Its intuitive design simplifies navigation, making it accessible to both tech-savvy individuals and those less familiar with digital technologies.
Mobile accessibility
Through seamless integration with the King's Cross website, visitors can access the digital map on their mobile devices, allowing them to carry their personalised route with them as they explore the neighbourhood.
Data analytics
The Living Map platform enables King's Cross to gather valuable insights into visitor behaviour and foot traffic, empowering them to make informed decisions regarding resource allocation, marketing strategies, and overall optimisation of the visitor experience.
Inclusivity for disabled access
King's Cross prioritises inclusivity by ensuring the digital map supports disabled access, providing guidance and information tailored to the needs of people with disabilities.
Customisation
The Living Map platform is highly responsive and customisable, allowing King's Cross to tailor the experience by adding or removing points of interest, ensuring relevance and timeliness. Leveraging this flexibility for example, King’s Cross effectively showcased the pop-up Slow Motion Sauna installation, easily incorporating it into the digital map to entice visitors and promote participation.
Since the launch of the digital wayfinding map, King’s Cross has seen an improvement in visitor satisfaction and engagement. The map has empowered visitors to explore the neighbourhood confidently, discover hidden gems, and engage with cultural attractions previously unknown to them. The Living Map Platform aligns perfectly with King’s Cross's commitment to delivering an exceptional visitor experience, encouraging exploration of the vibrant cultural hub.
The collaboration between Living Map and King’s Cross demonstrates the power of innovative technology in transforming how visitors navigate and experience iconic destinations, ultimately enriching their experience and fostering a sense of satisfaction and engagement.
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