Canary Wharf, a renowned shopping destination in London, embarked on a mission to enhance its visitors' experience through a comprehensive digital wayfinding strategy. To achieve this, they collaborated with Living Map.
Interactive digital screens within Canary Wharf's indoor mall
This case study highlights the successful implementation of a detailed, customised, and self-managed map for interactive digital screens within Canary Wharf's indoor mall. The project aimed to improve user experience, location awareness, and navigation for both new visitors and returning customers.
The primary objective of the project was to develop an interactive digital map that allows users and visitors to effortlessly search, locate shops, and obtain routing and directions within the expansive mall. Canary Wharf envisioned an intuitive and aesthetically appealing map that not only reflected their branding but also mirrored the unique retail layout of the mall.
Living Map Solution:
An enhanced customer experience
Visitors can effortlessly navigate through Canary Wharf, locating their desired shops, restaurants, and amenities with ease. The interactive nature of the digital wayfinding map ensures users can find the quickest routes and explore all that Canary Wharf has to offer, leading to increased visitor satisfaction and extended stay time.
User-Friendly Interface
Living Map created a user-friendly interface that accommodates visitors of all demographics. The intuitive design makes it easy for both tech-savvy individuals and those less familiar with digital technologies to navigate and utilise the map effectively.
Mobile accessibility
Visitors can take the map and desired route with them on their mobile device by conveniently scanning a QR code displayed on the digital kiosk or from simple signage.
Data analytics utilisation
Canary Wharf can now leverage data collected from the Living Map Platform™ to gain valuable insights into visitor behaviour and foot traffic. This data aids making informed decisions regarding resource allocation, store placement, and marketing strategies, ultimately improving efficiency. By analysing user interactions with the map, Canary Wharf gained a deeper understanding of popular routes, peak visiting times, and high traffic areas, enabling them to make informed actions. By harnessing the power of wayfinding analytics, Canary Wharf further strengthened its wayfinding strategy, offering visitors a seamless and personalised experience while also benefiting from improved operational efficiency and revenue generation.
Inclusivity for disabled access
Canary Wharf prioritises accessibility for all visitors. The map is specifically designed to support disabled access, providing guidance and information for people with disabilities, ensuring inclusivity and equal opportunities for all visitors.
Customisation
Living Map produced a highly responsive map that reflects Canary Wharf’s branding.
Canary Wharf's collaboration with Living Map to develop a customised, self-managed map for their indoor mall exemplifies how strategic wayfinding can elevate the user experience and overall perception of a shopping destination. By combining innovative digital mapping technology with a user-centric approach, Canary Wharf successfully transformed navigation within their premises, making it an attractive and accessible location for shoppers.
As more shopping malls seek to optimise visitor experience, this case study serves as a testament to the value of investing in efficient wayfinding solutions to stay ahead in an increasingly competitive retail landscape.
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